Protect your intangible assets
Protect, promote, and grow your innovations
Your ideas, brands, creations, and expertise are your most valuable assets. IP TRUST helps you protect your intellectual property for the long run, enabling you to build a solid competitive advantage
Because intellectual property is not merely a legal issue, we use it as a strategic tool to support your development and growth.
Why protect your intangible assets?
Protecting intangible assets enables you to:
- protect your innovations from competitors,
- showcase your creations in partnerships and fundraising efforts,
- prevent intellectual property disputes.
Our mission: to make protecting your creations simple, clear, and effective, without unnecessary jargon or unnecessary complexity.
Patents
Technological innovation drives value creation and competitive differentiation. Patent protection secures your technical innovations, preserves your competitive edge, and creates lasting value.
We support companies at every stage of their innovation lifecycle: from identifying patentable inventions to developing tailored filing strategies, both in France and internationally. Our expertise covers drafting, filing, and managing patents, as well as monetizing them through partnerships, licensing, or financial returns.
Patent management is also a long-term process. To keep your rights in force and fully protected, annuity payments are managed by IP Trust Services, our dedicated group entity. We guarantee rigorous monitoring and optimized management of your patent portfolio over the long term.
Expertise and trade secrets
Your expertise is an essential element of the patent, and in some cases, even more valuable than the patent itself.
To give it real legal and economic value, it must be documented, dated, and kept confidential.Its protection must be consistently incorporated into all contractual relationships.
To that end, we support you in:
- documenting and dating your intellectual property,
- incorporating protection clauses into your employment, purchase, or cooperation agreements,
- raising awareness among your teams and implementing methods and tools for tracking knowledge creation (lab notebooks, traceability, confidentiality).
Protecting your expertise means fostering a culture of sustainable and secure innovation.
Brands: A point of reference for your customers
A brand is a strategic long-term asset: it is the only asset that can be renewed indefinitely, provided that the necessary renewal fees are paid.
Your brand tells your story, builds customer trust, and differentiates your products or services from your competitors over the long term. It is a testament to the quality of your products or the reliability of your services.
When it comes to trademarks, the rule is simple: “First come, first served”.Finishing second entails a legal risk.
Its reputation and value are built and managed from the moment of filing.
To help you integrate the trademark into your business strategy, we guide you through every step:
- checking trademark availability and assessing the viability of your project (a trademark must be distinctive and not descriptive),
- strategic choices: geographic areas, format (word mark, logo, color), wording, and classes,
- filing and responding to any rejections issued by the trademark offices,
- administrative management,
- support in defending your trademark and/or negotiations in opposition proceedings.
Having a brand is good, but having a strong brand is better. We help you build your brand through:
- monitoring, by setting up tailored surveillance (geographic area, class, etc.) to track subsequent trademark filings and preserve your trademark’s uniqueness as much as possible,
- competitive intelligence,
- legal actions (cease-and-desist letters, oppositions, invalidity proceedings, coexistence agreements).
Designs and models: Protect your design
Design attracts, differentiates, and builds loyalty.
Registering a design protects the appearance, shape, and aesthetic appeal of the product: the aspects visible to consumers that set it apart from competitors.
Our experts help you protect your designs by providing:
- filing with the French National Institute of Industrial Property (INPI) within the statutory deadlines (initial filing and renewals),
- dual legal protection: copyright and design rights,
- monitoring and defending your rights.
A registered design enhances your brand image and delivers measurable added value.
Contractual protection of intangible assets
Protecting intangible assets goes beyond securing intellectual property rights. Protecting and maximizing the value of these assets also relies on a rigorous contractual framework tailored to business practices and economic challenges
We assist our clients in drafting, analyzing, and negotiating contracts related to intellectual property assets, including confidentiality agreements, research and collaboration agreements, assignments and licensing agreements, as well as development, distribution, and partnership agreements. These contracts help secure rights, provide a framework for operations, and mitigate legal risks.
Through an integrated approach to intellectual property and contract law, we help companies manage their intangible assets, control their use, and maximize their value throughout their entire lifecycle.
Domain names and online reputation: take control of your online presence
Your digital presence is a direct extension of your brand.
A well-managed domain name and a strong online reputation are key to building customer trust, maintaining a consistent brand image, and establishing your company’s credibility.
Domain names: strategic assets in their own right
Your domain name is your brand’s digital showcase.
When it is not aligned, protected, or properly managed, you lose control of:
- your visibility,
- your communication,
- and your overall marketing strategy.
That is why domain names should be treated with the same care as your trademarks.
We can help you with:
- aligning your digital strategy with your brand strategy,
- checking availability and registering your domain names,
- monitoring usage and taking action in the event of infringement or disputes.
Protecting your domain name preserves your brand image, credibility, and online presence.
Online reputation: preserving trust and brand value
A strong brand can be undermined by a poor online reputation: negative reviews, misleading content, malicious campaigns, and defamation…
These signs, which may be subtle at first, have a direct impact on:
- your sales,
- your hiring,
- your partnerships,
- the financial value of your brand.
We implement a comprehensive strategy to manage your online reputation, in order to anticipate risks and take action before they become entrenched.
We provide services for:
- detecting early warning signs and potential sources of damage,
- continuously monitoring reviews, forums, social media, blogs, and e-commerce platforms,
- identifying malicious attacks,
- coordinating corrective actions with your marketing teams or community manager.
Your reputation is a key intangible asset.We help you preserve it for the long term.